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TOYOTA |
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PROFILE |
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Harmony with
People, Society and the Environment |
Since its
founding, our company has been aiming to enrich society through
car making. Our goal is to be a "good corporate citizen,"
constantly winning the trust and respect of the international
community. Continuing in the 21st century, we aim for stable
long - term growth, while striving for harmony with people,
society and the environment.
From this perspective, centered on the theme "Innovation into
the Future," the Toyota Global Vision 2010 proposes the
corporate vision for which all of Toyota should strive and
the paradigm change Toyota should undergo.
Under Toyota's Guiding Principles, we practice openness and
fairness in our corporate activities, strive for cleaner and
safer car making, and work to make the earth a better place
to live. We would like to thank everyone for his or her
continuing support.
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Innovation into the Future : |
A Passion to Create a Better
Society
Through "Monozukuri
- manufacturing of value - added products" and "technological
innovation," Toyota is aiming to help create a more prosperous
society. To realize this, we are taking up challenges in the
below themes.
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(1)
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Be a
driving force in global regeneration by implementing the
most advanced environmental technologies. |
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(2) |
Crate
automobiles and a motorized society in which people can
live safely, securely and comfortably. |
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(3) |
Promote
the advantage of cars throughout the world and attract
more Toyota fans. |
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(4) |
Be a
truly global company that is trusted and respected by
all people around the world. |
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In April 2002, under the
theme "Innovation into the Future-A Passion to Create a
Better Society" Toyota Global Vision 2010 was completed. |
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Guiding Principles at Toyota
Motor Corporation
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(1)
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Honor the
language and sprit of the law of every nation and
undertake open and fair corporate activities to be a
good corporate citizen of the world. |
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(2) |
Respect
the culture and customs of every nation and contribute
to economic and social development through corporate
activities in the communities. |
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(3) |
Dedicate ourselves to providing clean and safe products
and to enhancing the quality of life everywhere through
all our activities. |
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(4) |
Create and develop advanced technologies and provide
outstanding products and services that fulfill the needs
of customers worldwide. |
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(5) |
Foster a corporate culture that enhances individual
creativity and teamwork value, while honoring mutual
trust and respect between labor and management. |
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(6) |
Pursue growth in harmony
with the global community through innovative management. |
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(7) |
Work with business partners in research and creation to
achieve stable, long - term growth and mutual benefits,
while keeping ourselves open to new partnerships. |
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(Translation of
Toyota Motor Corporation's Guiding Principles) |
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Weaving History
Towards the end of the nineteenth
century, Sakichi Toyoda invented Japan’s first power loom,
revolutionizing the country’s textile industry. January 1918 saw
him create the Toyoda Spinning and Weaving Company, and with the
help of his son, Kiichiro Toyoda, Sakichi fulfilled his lifelong
dream of building an automatic loom in 1924. The establishment
of Toyoda Automatic Loom Works followed in 1926. Kiichiro was
also an innovator, and visits he made to Europe and the USA in
the 1920s introduced him to the automotive industry. With the
£100,000 that Sakichi Toyoda received for selling the patent
rights of his automatic loom, Kiichiro laid the foundations of
Toyota Motor Corporation, which was established in 1937. One of
the greatest legacies left by Kiichiro Toyoda, apart from TMC
itself, is the Toyota Production System. Kiichiro’s "just-
in-time" philosophy – producing only precise quantities of
already ordered items with the absolute minimum of waste – was a
ke y factor in the system’s development. Progressively, the
Toyota Production System began to be adopted by the automotive
industry across the world.
Rising from the ashes of industrial
upheaval in post-war Japan, Toyota has become the largest
vehicle manufacturer in Japan with over 40% market share. Toyota
began to make inroads into foreign markets in the late 1950s.
The first Crown models arrived in the USA in 1957, and by 1965,
with models such as the Corolla, Toyota began to build its
reputation and sales to rival those of domestic producers. The
first Toyota imported into Europe was via Denmark in 1963.
Toyota has continued to grow in Europe’s sophisticated and
complex market, and in 2000 the company delivered its ten
millionth car to a customer in Germany. In fact, growth is
currently one of the main words in Toyota’s European vocabulary,
and the company plans to reach annual sales of 800,000 in Europe
by 2005. Toyota is number one for customer satisfaction in the
majority of European countries and has built an excellent
reputation across Europe for reliability and customer service.
This enviable reputation, along with the support of a network of
more than 25 distributors and 3,500 sales outlets, are important
factors in supporting Toyota’s European sales growth in the
coming years.
Technology
Toyota is a world leader in the
research and development of advanced automobile technology.
Creating intelligent solutions for today's mobility challenges
and taking responsibility for future generations. That's the
mission that motivates Toyota.
Innovation
The quest for
innovation is the foundation for Toyota's new technology
concepts. Unconventional ideas need room for creativity and the
technologies of the future need testing in real-life conditions.
This is why Toyota develops concept cars such as p.o.d or FXS.
Take a look at Toyota's most recent concept cars and get a first
glimpse of the vehicles which may, one day, satisfy the needs of
tomorrow's drivers.
Engines
Engine technology is one of
Toyota's greatest assets. Toyota's award-winning engine range
reflects the high design and quality standards set by its
engineers. Toyota engines are developed for performance and
responsiveness with a big focus on reducing emissions and saving
fuel. Today Toyota brings these benefits to customers with
advanced variable valve technology ([VVT-i]) petrol engines,
common-rail turbo diesels ([D-4D]), and with the unique Toyota
Hybrid System ([THS]).
Safety
Safety is a top priority for
Toyota: Advanced steering, braking and traction control
technologies help keep your Toyota on the road and out of
trouble. In addition, every new Toyota model is carefully
designed to maximise safety, using computer simulations and
real-life crash tests. The body and chassis are built to absorb
impact and provide maximum occupant protection, whilst [SRS]
airbags in place in case of a collision. Hopefully you’ll never
see our safety features in action, but you’ll feel the
confidence every time you sit behind the wheel. |
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Mr. Sakichi Toyoda. Sakichi Toyoda
was the inventor of automatic looms and founder of the Toyota
Group. In 1937, Sakichi’s son, Kiichiro, established Toyota
Motor Corporation, which continues to thrive and grow over 66
years later.
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